By Morris Holbrook
As consumers, what elements impact our selection to buy an item or provider? Why can we selected one product over one other? How will we characteristic price as a part of the buying adventure? The subject matter of 'serving' the client and consumer pride is crucial to each formula of the selling suggestion, but few books attenpt to outline and examine precisely what it's that buyers wish. during this provocative number of essays, Morris Holbrook brings jointly a workforce of the pinnacle US and ecu students to debate a subject of significant value to the learn of selling and shopper behaviour. This ground-breaking, interdisciplinary ebook offers an cutting edge framework for the research of customer price that's used to seriously research the character and kind of worth that customers derive from the intake adventure - effiency, excellence, prestige, esteem, play, aesthetics, ethics, spirituality. certain to galvanize debate and controversy, it is a brave, individualistic and idiosyncratic e-book which may still entice scholars of promoting, patron behaviour, cultural reports and intake reports.
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Extra info for Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)
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