Consumer Value: A Framework for Analysis and Research by Morris Holbrook

By Morris Holbrook

As consumers, what elements impact our selection to buy an item or provider? Why can we selected one product over one other? How will we characteristic price as a part of the buying adventure? The subject matter of 'serving' the client and consumer pride is crucial to each formula of the selling suggestion, but few books attenpt to outline and examine precisely what it's that buyers wish. during this provocative number of essays, Morris Holbrook brings jointly a workforce of the pinnacle US and ecu students to debate a subject of significant value to the learn of selling and shopper behaviour. This ground-breaking, interdisciplinary ebook offers an cutting edge framework for the research of customer price that's used to seriously research the character and kind of worth that customers derive from the intake adventure - effiency, excellence, prestige, esteem, play, aesthetics, ethics, spirituality. certain to galvanize debate and controversy, it is a brave, individualistic and idiosyncratic e-book which may still entice scholars of promoting, patron behaviour, cultural reports and intake reports.

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Levitt, Theodore (1960) “Marketing Myopia,” Harvard Business Review 38, July-August: 24–47. I. (1946) An Analysis of Knowledge and Valuation, La Salle, IL: Open Court. M. (1966) Two Kinds of Values, New York: The Humanities Press. Duncan and Raiffa, Howard (1957) Games and Decisions, New York: Wiley. McGregor, Robert (1974) “Art and the Aesthetic,” Journal of Aesthetics and An Criticism 32: 549–59. Mead, George H. ), Chicago, IL: University of Chicago Press. Mehrabian, Albert and Russell, James A.

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Adler, Mortimer J. (1981) Six Great Ideas, New York: Macmillan. ) Social Values and Social Change, New York: Praeger, 3–23. Arrow, Kenneth J. ) Human Values and Economic Policy, New York: New York University Press, 3–21. Introduction 25 Bass, Frank M. and Wilkie, William L. (1973) “A Comparative Analysis of Attitudinal Predictions of Brand Preference,” Journal of Marketing Research 10, August: 262–9. A. (1958) “Grading, Values, and Choice,” Mind 67: 485–501. Beardsley, Monroe C. ) Encyclopedia of Philosophy, Vol.

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