Build Your Own Brand: Strategies, Prompts and Exercises for by Robin Landa

By Robin Landa

What is your brand?

As a clothier your luck depends upon the way you model your self and the carrier you offer. This e-book can help you discover, improve, distill, and confirm a particular model essence, differentiate your self, and create your visible identity.

Build your individual Brand is a guided magazine designed that will help you comic strip, write, layout, and conceive how you model your self. greater than eighty activates and workouts can assist you advance your:

  • Personal model essence
  • Visual id and style
  • Resume and elevator pitch
  • and a lot more!

even if you are attempting to land a brand new activity or release a layout enterprise, permit this detailed consultant mild the best way. you will find necessary suggestion, interviews, and activates from esteemed psychologists, inventive administrators, model strategists, designers, artists, and specialists from a number of disciplines. construct your personal model today!

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Additional info for Build Your Own Brand: Strategies, Prompts and Exercises for Marketing Yourself

Sample text

Designers and copywriters do not need to exhibit a style in their work--their work needs to be created for specific brands or groups based on communication objectives. Yes, there are some designers whose work is instantly recognizable, but that is not a requirement. Illustrators do have styles, but sometimes more than one. Your brand identity should have a look and feel, or style, or some deliberate point of view. That style will communicate on a connotative level, whether you intend it or not.

Edit. Delete. Combine. ” are not easy questions for most of us to answer. Perhaps related questions can help you articulate answers to these questions: What are two or three distinctive traits, or ways of thinking or creating that make me the designer I am? How do I want to present myself professionally? How do I want people to perceive me? How can I visually express those qualities that make me distinctive? Can I incorporate different sides of myself? Should I? As a creative thinker, how am I changing from year to year?

Don’t laugh. ) List all the qualities and skills--good and bad--that you do not possess. Then list the ones you do possess. Write an interesting story about yourself. Critique it. Cite exactly what makes it more interesting than the boring statement. , says, “You’ve expressed your individuality in many ways all your life. ” List ways you express your individuality. It could be the way you wear a hat or how you sign your e-mails, or the way you craft ligatures or your inspired color palettes. Hopefully, you’ll be able to identify a bunch.

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