Fashion Merchandising by Virginia Grose

By Virginia Grose

Highlighting the talents and issues had to deal with items, this ebook also will aid readers to appreciate tactics akin to product improvement, the provision chain and branding. It examines conventional and more moderen roles in the undefined, discussing the jobs of dealers, outlets and merchandisers. Interviews, pictures and case reviews mix to make this a thrilling and present profession advisor.

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My wife is a stylist and has an amazing eye. Q Which commercial massmarket retailers do you regard as doing a good job with product development? A On the high street I would say that Uniqlo is doing a great job with quality products and style. The Jil Sander range mixed with the Japanese philosophy has created great products – they definitely have the cool factor. I have to say that the UK probably has better highstreet retailers than the USA. Here we have so many bridge line ranges: all designer names such as Ellen Tracy, Adrienne Vittadini, Dana Buchman and Ann Klein – these are the US equivalent of high-street brands.

In the future there will be more information available at much shorter intervals. The sending out of fast mail shots and e-mailing updates to clients is likely to continue and increase. Job: 02948 Title: Fashion Management (AVA) 7/19/11 12:41 PM Page:32 33 Q A CHAPTER 1: CONTEXT AND CONCEPT How have the initial concepts, which drive designers, changed? The designer’s initial concept development process remains the same at the top end of the market, but on the high street designers do not have as much time available to them these days to visit museums and exhibitions to seek inspiration.

In this way, the contents of international publications such as Vogue or Harper’s Bazaar form part of the planning process for each season. These boards and the sketches are reviewed, changed and adapted many times in order to determine the exact direction for the brand or retailer. The final process of range planning will result in full colour sketches showing all styles and suggested colours and fabrics. Often referred to as ‘ways’, each style will have a detailed id or blueprint and description, which will include full working technical drawings known as garment specification sheets or specs.

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