Asian Media Studies: Politics of Subjectivities by John Nguyet Erni, Siew Keng Chua

By John Nguyet Erni, Siew Keng Chua

This groundbreaking number of unique essays offers new views in Asian media stories. the amount covers a various variety of issues from media coverage to globalization, utilizing vigorous examples from quite a few nations and media.Content:
Chapter 1 creation: Our Asian Media reports? (pages 1–15): John Nguyet Erni and Siew Keng Chua
Chapter 2 Discrepant Intimacy: pop culture Flows in East Asia (pages 19–36): Koichi Iwabuchi
Chapter three Hook' em younger: McAdvertising and children in Singapore (pages 37–54): Siew Keng Chua and Afshan Junaid
Chapter four Techno?Orientalization: The Asian VCD adventure (pages 55–71): Kelly Hu
Chapter five The fight for Press Freedom and Emergence of “Unelected” Media strength in South Korea (pages 75–90): Myung?Koo Kang
Chapter 6 “Forward?Looking” News?: Singapore's information five and the Marginalization of the Dissenting Voice (pages 91–115): Sue Abel
Chapter 7 past the Fragments: Reflecting on “Communicational”Cultural reports in South Korea (pages 116–135): Keehyeung Lee
Chapter eight Re?Advertising Hong Kong: Nostalgia and renowned background (pages 136–158): Eric Kit?wai Ma
Chapter nine the total global is looking at Us: track tv Audiences in India (pages 161–182): Vamsee Juluri
Chapter 10 From sort exhibits to Body?Sculpting advertisements: Figures of viewers and the Sexualization of Women/Girls (pages 183–206): Irene Fang?chih Yang
Chapter eleven recovering Malay Custom/Adat in lady Sexuality in Malaysian movies (pages 207–224): Gaik Cheng Khoo
Chapter 12 The Formation of a Queer?Imagined neighborhood in Post?Martial legislations Taiwan (pages 225–252): John Nguyet Erni and Anthony Spires

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Nikkei Entertainment (Dec. 1997); Elle Japon (Nov. 1997). References Ang, Ien (1985). Watching Dallas: Soap Opera and the Melodramatic Imagination. London: Methuen. Ang, Ien and Stratton, Jon (1996). ” Cultural Studies 10(1): 16–36. Chan, Joseph Man (1996). ” In J. , New Patterns in Global Television: Peripheral Vision. New York: Oxford University Press, 126–60. 35 Koichi Iwabuchi Dirlik, Arlif (1994). After the Revolution: Waking to Global Capitalism. Hanover: Wesleyan University Press. Edagawa, Koichi (1997).

Pizza Hut don’t have toys. (Child G) Inside the car got a lot of Hello Kitty. ] Yes. ] Because Hello Kitty is cute. ] Because Hello Kitty don’t have mouth. (Child H). Because McDonald’s have something . . what . . Toys . . McChicken have for me. (Child I) The commodification of children’s culture sets the stage for advertising pitches that stress “the incomparable pleasure of making children happy by presenting them with toys” (Seiter, 1993). Many children associate happiness with owning or possessing a toy or simply being indulged.

Globalization has meant that the consumption of Western culture starts in infancy. McDonald’s has clearly capitalized on this and it does so by the incorporation of local with the global – the phenomenon called “glocalization” by some scholars (see Robertson, 1992). In this way, while the very young are being socialized into their own local culture, they are also exposed to the “global” culture. Multinational companies have used advertising strategies to commodify children’s viewing practices as early as 4 years old, or even younger.

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